Information about cookies collected by this website


We use the following 3rd party cookies on our website:


Web analysis with Google services


We use Google Analytics, a web analysis service provided by Google LLC (‘Google’), on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and business operations of our online offer as defined in article 6, paragraph 1, letter f of the General Data Protection Regulation (GDPR). Google uses cookies. The information generated about the use of the online offer by users is normally transmitted to a Google server in the USA and is saved there.


Google is certified under the Privacy-Shield Agreement, and as such, it thereby guarantees that it will comply with European data protection laws.


(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).


Google will use this information on our behalf in order to evaluate the use of our online offer by users in order to compile reports about their activities within this online offer and in order to provide us other services related to the use of this online offer and the use of the internet. During this process, pseudonymous user profiles of the users can be generated from the data being processed.


We only use Google Analytics with activated IP-anonymization. This means a user’s IP address is shortened by Google in the member states of the European Union or in other signatory states which are party to the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.


The IP address transmitted from the user’s browser will not be merged with other data from Google. Users can prevent cookies from being saved by selecting the corresponding setting in their browser software; users can also prevent the collection of data which was generated by the cookie and is related to your use of the online offer from being sent to Google and can prevent Google from processing of this data by going to the following link and then downloading and installing the browser plug-in: https://tools.google.com/dlpage/gaoptout


Click here to opt-out of Google Analytics.

 


You can find out more information about Google’s use of data, setting options and options for objecting to their use at Google’s websites:



Google (re)marketing services


On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and business operations of our online offer as defined in article 6, paragraph 1, letter f of the GDPR, we use the marketing and remarketing services (‘Google Marketing Services’) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (‘Google’).


Google is certified under the Privacy Shield Agreement, and such, it thereby guarantees that it will comply with European data protection laws


(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).


Google marketing services enables us to place ads for our website and display ads on our website in a more targeted fashion so that we can show users only the ads which they potentially could be interested in. ‘Remarketing’ refers to showing a user ads for products which the user had showed interest in while visiting other websites. For remarketing purposes, when a user visits our website or other websites in which Google marketing services are active, a code from Google is immediately executed by Google and so-called (re)marketing tags (invisible graphics or codes, which are also referred to as ‘web beacons’) are integrated into the website. With the help of these tags, an individual cookie, i.e. a small file, is saved on the user’s device (other similar technologies can be used instead of cookies). The cookies can be set from various domains, such as google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file contains records about which websites the user visited, what types of contents (s)he was interested in, and what offers (s)he clicked on, as well as the technical information about the browser and operating system, the referring website, the time of the visit and other information about the use of the online offer. The IP address of users is also recorded, whereby we inform users within the framework of Google Analytics that the IP address is shortened in member states of the European Union or signatory states which are party to the European Economic Area Agreement, and only in exceptional cases, will it be transmitted to a Google server in the USA and shortened there. The IP address of the user will not be merged with the user’s data within the other offers provided by Google. The information previously mentioned can also be linked by Google with this type of information from other sources. If the user subsequently visits other websites, (s)he can be shown ads which have been tailored to his/her interests.


The user’s data is processed in pseudonymous form within the scope of Google Marketing Services. This means Google does not save and process information, such as the user’s name or email address, but instead it processes the relevant data obtained from the cookie within a pseudonymous user profile. This means that from Google’s perspective, the ads are not managed and displayed for a concrete identified person, but instead are meant for the cookie holder, regardless of who this cookie holder is. This shall not apply if a user expressly gives Google permission to process his/her data without using a pseudonym. The information about users which is collected by Google Marketing Services is transmitted to Google and saved on Google’s servers in the USA.


The Google Marketing Services we use include the online advertising program called ‘Google AdWords’. When Google AdWords is used, each AdWords customer receives a different ‘conversion cookie’. This way, cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the cookie helps to compile conversion statistics for AdWord customers who have decided to use the conversion tracking service.  AdWords customers will find out the total number of users who clicked on their ad and were forwarded to the website, which was equipped with a conversion tracking tag. However, they do not obtain any information which would enable the user to be personally identified.


On the basis of Google’s ‘AdSense’ marketing service, we can incorporate ads from third parties. AdSense uses the cookies that Google and its partner websites use to make it possible to place ads based on users’ visits to this website or other websites in the internet.


We also use Google Analytics to evaluate data from ‘double-click cookies’ and AdWords for statistical purposes. If you do not want this to be done, you can deactivate these cookies in your add preferences manager. (http://www.google.com/settings/ads/onweb/?hl=de).


Furthermore, we can use the ‘Google tag manager’ to incorporate the Google analysis and marketing services into our website and manage tags.


You can find out more information on Google’s use of data for marketing purposes on the summary page:


https://www.google.com/policies/technologies/ads


and


https://support.google.com/dfp_premium/answer/2839090?hl=en,


Google’s data protection notice can be retrieved at:


https://www.google.com/policies/privacy.


If you would like to object to interest-related advertising being carried out by Google Marketing Services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.


YouTube


We include video content from YouTube within the scope of our services. YouTube is a service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (‘Google’). For this purpose, relevant contents are retrieved from Google servers. If you are registered with your Google account, Google has the opportunity to merge your surfing history with other data. Google’s data protection provisions shall apply: https://policies.google.com/privacy?hl=en&gl=en